Matter of Mind


Matter of Mind is an independent lifestyle coaching practice.

I created an identity that reflects the brand’s bold and colourful personality. The hand rendered ‘double m’ marque is a fluid and natural shape. It references the notion of scribbling down ideas using the traditional method of pen and paper, whilst acting as a personalised signature for the name.

A series of naturally flowing shapes form a visual representation of mind waves which are used as a graphic device throughout.


  • Brand Identity